| Internal Marketing
Benefits: Existing Market, Inexpensive Implied Endorsement from your clients
It
is necessary to stimulate referrals on a systematic regular basis if
you want to have a consistent number of new clients flowing into your business.
- Give Gifts - they will tell friends and display them.
- Send Birthday Cards - no explanation necessary! If you are in a service business. . .it is just thoughtful!
- Bundle two services together for the price of one and suggest that they share the 2nd with a friend.
- Create an event and give discount card invitations. If they don't tell everyone this year. . .they will next year!
- Give your clients a gift certificate for services to take home with them to give to a friend.
- Give free product or services to a civic organization. This will give you free exposure. Get invited to speak to their members.
More to come. .
External Marketing |